Expanding 3D Horizons
Project scope
Brand strategy Visual identity Website design Print design 3D visualisation
Float is a 3D visualisation studio in Glasgow, Scotland. They develop urban design, interior and architectural visualisations for a global client list. Our work with Float involved brand strategy, visual identity and digital design. Visual cues were taken largely from the architectural world with the focus firmly on providing a frame for Float's work. The logotype itself, with open letter-spacing, is a simple play on the literal interpretation of Float and 3D axes. A largely monotone colour palette is offset by warm greys, use of red 'horizon' accents and a tactile production spec. float.digital
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